UX professional
Research, ideation, & design
Using empathy, curiosity, and design to create simple and effective solutions to complex problems.
Using empathy, curiosity, and design to create simple and effective solutions to complex problems.
I'm a digital product designer passionate about solving complex problems. I care about the details and consider the motion design of affordances to be crucial in creating effective, intuitive interfaces.
I like sketching and rapid prototyping - it helps me think through interaction models and new possibilities. It also encourages the conversation between the stakeholders, fosters the agreement, or surfaces the potentials.
I also have an innate sense of aesthetics. Aesthetics is essential to simplify things on the user's eye and can improve usability, credibility, and desirability in our products.
I enjoy hiking, listening to podcasts, and volunteering in the local community when I am not working. In addition, I enjoy observing people and seeing things from a fresh perspective.
User research
Task analysis & persona hypothesis
Rapid prototyping
Interactive flow using XD, InVision, and UXPin
A/B testing & experiment
User journey mapping
Illustration, icons, & UI graphics
Strategy & vision presentations
Concept sketches
Wireframes & mockups
Design system
Style guides & component library
Brand guidelines & logo design
Organizing workshops
Lead design critique
Facilitate user testing
Self-starter
Detail-oriented
Flexible
Communicative
Personas are about creating products with a specific, not generic, user in mind.
Each visit is an opportunity to nudge a high-intent prospect even further down the funnel.
How design can help Buyer persona digest information through visual data easily
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